In 2014, driven by the rapid development of electronic information industries such as tablet displays and smart terminals, the annual shipment of touch screen products reached 1.8 billion pieces. Among them, China's production of touch screens is about 1 billion pieces, accounting for over 50% of the global total production of touch screens. It is preliminarily estimated that the direct industrial output value of the entire industry can reach 3.5-4 billion US dollars. With the continuous increase in the scale of China's touch screen industry, the gradual optimization of industrial structure, and the increasingly perfect industrial chain matching, the competitiveness of China's main touch screen production enterprises continues to improve, and the level of enterprise management and production technology also continues to improve. China has become the world's most important touch screen product manufacturing country and application market.
1. Three major trends
In 2015, there were three major trends in the development of China's touch screen industry:
Firstly, industrial mergers and restructuring, as well as transformation and upgrading, will accelerate, with some outdated production capacity accelerating its exit from the market. At the same time, the overall profitability of the industry will improve, and the international competitiveness of backbone enterprises will continue to strengthen;
The second is that the research and development of embedded touch screen technology, as well as emerging technologies such as infrared and graphene, and the promotion of product applications will be further accelerated, which will put enormous pressure on traditional adhesive touch screen technology;
Thirdly, the quality of embedded touch screen products continues to improve, market share further increases, and product lines are developing towards mid size applications.
2. Four questions
At present, the development of China's touch screen industry also faces various problems:
Firstly, excessive investment in the early stage has led to prominent structural overcapacity contradictions, and in the long run, industrial development faces certain investment risks;
Secondly, the decline in product prices has led to a deterioration in the production and operation situation of some enterprises, promoting the acceleration of industrial integration;
Thirdly, the leap in key technologies forces industry entities to accelerate depreciation of production capacity, which poses a need for strategic adjustments in enterprise development;
The fourth issue is that the development of the touch screen market reflects the incomplete supporting system of the industry, and the standard testing and regulatory system needs to be improved.
3. Five suggestions
In response to the development trend of the touch screen industry in 2015, combined with the current characteristics and problems of China's touch screen industry development, China's touch screen industry can work hard in the following five aspects:
One is to strengthen industry management and curb pure investment in new production capacity;
Secondly, promote technological innovation and deepen research on basic process theory;
Thirdly, strengthen regional cooperation and reduce the risk of blind investment in industries;
The fourth is to develop diverse applications and cultivate new growth points for industrial development;
The fifth is to improve the supporting system and strengthen the construction of the standard testing system.
Currently, China's touch screen industry has undergone continuous innovation and evolution, surviving the fittest in the market reshuffle, and the competitiveness of touch screen enterprises in China is becoming stronger and stronger. In 2015, Chinese touch screen enterprises will experience rapid development, with technology and production capacity approaching the world's leading level, gaining more say in the global touch screen market pattern!