Looking ahead to 2015, CCID Think Tank believes that the global touch screen industry will continue to grow rapidly, with annual production exceeding 2.3 billion pieces. China will continue to be the world's most important touch screen product manufacturing country and application market, and the industry's core competitiveness and profitability of major enterprises will be further improved.
At the same time, CCID Think Tank believes that there are five hot topics worth paying attention to in the development of the touch screen industry in 2015: firstly, the pace of technological innovation and industrialization is accelerating, new technologies and products such as graphene and nanosilver are constantly emerging, and enterprise management models, industrial profit models, social service models, etc. are constantly innovating and evolving; The second is the diversified development of touch screen products, with continuous deepening of applications in multiple fields such as smartphones, tablets, touch laptops, wearable devices, car systems, and information management systems; Thirdly, industry integration is accelerating, and major enterprises are adjusting their development strategies and strengthening alliances and cooperation; Fourthly, overseas investment and financing in the touch screen industry are mainly guided by technological innovation, while domestic investment and financing balance capacity expansion to reduce production costs; The development of traditional touch screen manufacturing in China mainly relies on market guidance, and the development of China's touch screen industry is still greatly influenced by policies.
In 2014, driven by the rapid development of electronic information industries such as tablet displays and smart terminals, the global touch screen industry continued to grow rapidly. The annual shipment of touch screen products reached 1.8 billion pieces, a year-on-year increase of nearly 20%. At the same time, China's touch screen industry has seized international industry and market opportunities to accelerate its development, with the industry scale continuously increasing, the industrial structure gradually optimizing, and the supporting industrial chain becoming increasingly perfect. In 2014, China's touch screen production was about 1 billion pieces, a year-on-year increase of 25%, accounting for more than 50% of the total global touch screen production. It is preliminarily estimated that the direct industrial output value of the entire industry can reach 3.5-4 billion US dollars. In addition, the competitiveness of major touch screen production enterprises continues to improve, and the level of enterprise management and production technology continues to improve. China has become the world's most important touch screen product manufacturing country and application market.
On the other hand, CCID Think Tank believes that the development of China's touch screen industry also faces various problems: firstly, the contradiction of structural overcapacity caused by overheated investment in the early stage is prominent, and in the long run, the industry development faces certain investment risks; Secondly, the decline in product prices has led to a deterioration in the production and operation situation of some enterprises, promoting the acceleration of industrial integration; Thirdly, the leap in key technologies forces industry entities to accelerate depreciation of production capacity, which poses a need for strategic adjustments in enterprise development; The fourth issue is that the development of the touch screen market reflects the incomplete supporting system of the industry, and the standard testing and regulatory system needs to be improved.
Based on the above research, CCID Think Tank proposes three basic judgments for the development of China's touch screen industry in 2015: firstly, industrial mergers and acquisitions, transformation and upgrading will accelerate, some outdated production capacity will accelerate the exit from the market, and the overall profitability of the industry will improve, and the international competitiveness of backbone enterprises will continue to strengthen; The second is that the research and development of embedded touch screen technology, as well as emerging technologies such as infrared and graphene, and the promotion of product applications will be further accelerated, which will put enormous pressure on traditional adhesive touch screen technology; Thirdly, the quality of embedded touch screen products continues to improve, and market share further increases